Dr. Zen Kishimoto is in charge of Green IT at Alta Terra. His broad technology background and diverse functional roles at individual-contributor and executive levels in large corporations and start-ups is a strong basis for conducting research in the greening of IT. Both strategic and tactical insights based on these experiences are necessary to make IT and its related technologies greener, since both a holistic and component-level view are necessary. This is specifically so in his first area of concentration—data centers—in which a large number of software, computer hardware, and networking components as well as facility elements are interrelated and configured in a complex manner. For over 25 years, Zen was involved in various technology areas as a user and a vendor, including software development methodologies/process/tools, Open Source Software (OSS), Internet/Network security, embedded software/systems, networking, Web, VoIP and to name a few. Based on exposure to those multiple technology areas, he can take a view from the perspectives of a user and a vendor of each technology as necessary. After working for Fortune 100 companies, Zen has been a successful entrepreneur and software business consultant specializing in product management, turning technologies to viable business and covering each phase of product management. This includes market research, technology assessment, project management, technical marketing, promotion, product launch, business development and sales. In addition, he produced numerous research papers for his clients in the areas of software and telecommunication as a consultant. In addition, Zen, originally from Japan, has a web of business contacts and relationships in Japan and is keen on the green IT/Technology market outside of the US, bridging language, culture and business practice for his clients. As greening of IT and its related technologies require a global view, he can give appropriate advices and comments not confined to the US domestic view but global ones for his clients. Finally, before joining Alta Terra, he has played CTO, COO and other executive roles in Silicon Valley startups, including Cardsoft. Earlier he served as functional general manager and Senior Director at NEC Technologies, where he started the Internet business unit. He has held technical positions at NEC, Hewlett Packard and GTE. He is also the principal of IP Devices, a software business and market research consultancy specializing in IT infrastructure.

During his 30-year career in the data storage industry, Larry has held various Engineering, Sales and Product Management positions with companies such as Data General, Telex Computer Products, NEC Information Systems, Spectra Logic, and NetApp. A frequent speaker and author, Larry's current role at NetApp is evangelizing data storage technology trends. Larry is an active member of the Storage Networking Industry Association's Green Storage Initiative (GSI) and Data Protection and Capacity Optimization (DPCO) committee. He has authored the book "Evolution of the Storage Brain", and hosts a popular blog at http://blogs.netapp.com/drdedupe.