Owen Greaves is that rare IT consultant who bridges that chasm between IT and marketing. As a regular guest blogger for Tek-Tips, Owen will be sharing his insights with us about IT management, technology consulting and the impact of social media on the IT professional. Please help us in welcoming Owen to the Tek-Tips community. This post first appeared on Owen’s site: owengreaves.com.

How are I.T. Decisions made in your business or organization? Who makes those decisions? One of the challenges with non-technical upper management decision makers getting involved is, it’s usually about them wanting a particular toy or functionality.